The GEORGE GINA & LUCY story started in a way that was as simple as it was unconventional: In 2004, three friends launched their business with 1,500 handbags they had designed, proving that you only have to believe in yourself and implement your own ideas in order to be successful. Their success proves GEORGE GINA & LUCY were right. Small wonder, since the eye-catching trademark carabiner hook stands for something surprisingly different: The combination of an eye for detail and unusual and versatile style creates a wholly unique look that is highly prized, not only among icons of style, trend-setters and fashion experts.